2018: moxie Jun 24, 2020

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Slogans can be pretty powerful. Obviously, the intended influence of an advertisement is to effect someone to buy something, but sometimes the effects are further reaching. For instance, moxie is a branded soft drink, but the word 'moxie' now means 'determined character; daring'. This is due to intense marketing of the soda company through ads in a variety of media depicting the 'moxie man'.

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